The owners of the Berloga brand, notorious for its similarity to Beluga, came to our studio asking that we improve the appearance of the product and make it more premium. They were not in the least disturbed by that a well-known brand was to be copied.
“Every year, on December 31…” We select the best wines and give them to our favorite friends and colleagues with congratulatory labels specially designed for the occasion.
The professionals of the studio suggested a fundamentally new solution for the product. They came up with an original shape for the bottle, its unique surface relief, logo and tracery. The bright elements of the company style and the clear-cut tastes differentiation form an effective identity. The simple and laconic design of the packaging creates an organic image and an easy to recognize company style.
When current business allows, the team of the studio works on fresh conceptual ideas or even does things for pleasure, making up new kinds of packaging. When doing this, we leave stereotypes behind, heighten our creative potential or simply have fun. Good Milk is one of such projects. Milk in aluminum cans? Why not?