The owners of the Berloga brand, notorious for its similarity to Beluga, came to our studio asking that we improve the appearance of the product and make it more premium. They were not in the least disturbed by that a well-known brand was to be copied.
We convinced the client that we should not copy anything and, instead, create a new unique design. We suggested and implemented the idea of a product with its own unique image and character.
The studio created an original shape of the bottle with a unique relief and asymmetric appearance. The illustration of wild nature showing through a haze reflects the naturalness and purity. The laconic and brutal design makes the image modern and steadfast. The large surface of the flask is, in itself, an advertising medium. The new product has gained in shelf conspicuity and become easily recognizable among competitors’ output.