Project: MEDVED vodka
Client: MEDVED, TH
This vodka may be considered an example of the importance of designing and technical innovations in the development of a brand. While the studio was working on this project, a completed logo evolved out of the name of the product. Our knowledge of the latest printing methods allowed us to complete the brand symbol, the bear paw and modify the appearance of the packaging. It became more manly and acquired more character, which immediately increased the sales.